Food packaging design should pay attention to several points!

Time of publication:

2020-08-20

Different products need different packaging products, which is a property of packaging products, and the same is true for food packaging design, which has the characteristics of uniqueness. Regardless of the uniqueness of the packaging design of any product, it is applicable to every food manufacturer. In food enterprises, food packaging design will affect the consumer's perception of the product, so we must pay attention to this point. As an important branch of product design, packaging design has always been an area of great concern in the industry. What details should food packaging design pay attention? The first packaging design pay attention to the connotation of expression It is mainly manifested in the appeal of packaging, the interest of the picture, and the organic combination of product image and culture. In addition, the exquisite packaging is also an indispensable important factor for good packaging, mainly including: first, the exquisite color, second, the exquisite pattern design, and third, the exquisite packaging production. In a word, the design of packaging should focus on a theme, start from the whole, think from the big picture, conform to the principles of simplicity, personality and beauty, and conform to the characteristics and consumption of commodities. In the design of food packaging, it is best to be able to maximize the characteristics of food through the joint application of different design methods, so that consumers can be interested in this food, thereby increasing the desire to buy products, only in this way Can help food companies do a good job of product promotion, give full play to the effectiveness of food packaging products. Second packaging design pay attention to color The impression of color is particularly strong, so as a designer, you must know how to communicate with color, understand them, and express his design ideas through color. As an important component of design, color is also used to convey certain information about product functions. More than 80% of the information comes from vision. If the designer's grasp and application of packaging color can directly reflect some characteristics of the inner goods, this kind of goods is likely to become the first choice of buyers. According to the inherent color of goods or the attributes of goods, the use of visual color is an important means of design color. Such as cake snacks and other food packaging multi-use, tea, coffee, whiskey, beer and other beverages multi-use brown, lemon shampoo food packaging design into lemon yellow. These use of the color of the product itself in the packaging color reproduction, is the most can give people the same kind of association, so that the inner goods have a basic concept of the impression. Of course, there are also phenomena that do the opposite. Some design experts boldly use color contrast to achieve better and more strange effects, but if the discretion is not well mastered, it will backfire.

Different products need different packaging products, which is a property of packaging products, and the same is true for food packaging design, which has the characteristics of uniqueness. Regardless of the uniqueness of the packaging design of any product, it is applicable to every food manufacturer. In food enterprises, food packaging design will affect the consumer's perception of the product, so we must pay attention to this point. As an important branch of product design, packaging design has always been an area of great concern in the industry. What details should food packaging design pay attention?

First packaging design pay attention to connotation expression

It is mainly manifested in the appeal of packaging, the interest of the picture, and the organic combination of product image and culture. In addition, the exquisite packaging is also an indispensable important factor for good packaging, mainly including: first, the exquisite color, second, the exquisite pattern design, and third, the exquisite packaging production. In a word, the design of packaging should focus on a theme, start from the whole, think from the big picture, conform to the principles of simplicity, personality and beauty, and conform to the characteristics and consumption of commodities.

In the design of food packaging, it is best to be able to maximize the characteristics of food through the joint application of different design methods, so that consumers can be interested in this food, thereby increasing the desire to buy products, only in this way Can help food companies do a good job of product promotion, give full play to the effectiveness of food packaging products.

Second packaging design pay attention to color

The impression of color is particularly strong, so as a designer, you must know how to communicate with color, understand them, and express his design ideas through color. As an important component of design, color is also used to convey certain information about product functions.

More than 80% of the information comes from vision. If the designer's grasp and application of packaging color can directly reflect some characteristics of the inner goods, this kind of goods is likely to become the first choice of buyers.

According to the inherent color of goods or the attributes of goods, the use of visual color is an important means of design color. Such as cake snacks and other food packaging multi-use, tea, coffee, whiskey, beer and other beverages multi-use brown, lemon shampoo food packaging design into lemon yellow. These use of the color of the product itself in the packaging color reproduction, is the most can give people the same kind of association, so that the inner goods have a basic concept of the impression.

Of course, there are also phenomena that do the opposite. Some design experts boldly use color contrast to achieve better and more strange effects, but if the discretion is not well mastered, it will backfire.

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