What is Packaging Design

Packaging design refers to the product packaging appearance, shape, material, color, font and other aspects of the design, in order to achieve beautiful, comfortable, easy to use and identification purposes. It is not only a function of product protection and packaging, but also a way of brand image communication. In packaging design, designers need to consider many factors, such as product characteristics, audience groups, market trends, etc. Designers also need to understand the characteristics of various packaging materials in order to choose the most suitable materials to protect the product and ensure that the packaging meets the concept of sustainable development. The importance of packaging design is that it can arouse the interest and desire of potential consumers through sensory stimulation such as vision and touch. Good packaging design can bring higher value to the product and win the trust and loyalty of consumers. In addition, the image of the brand can also be conveyed through packaging design, thereby improving the brand's visibility and reputation. In the modern business environment, packaging design has become an important competitive advantage. Through continuous innovation and improvement, enterprises can better meet the needs and expectations of consumers, and promote product sales and market share growth. Therefore, packaging design has become an indispensable part of modern enterprises. In short, packaging design is a vital part of product marketing. It can improve product value and brand image through sensory stimulation such as vision and touch, and help companies win market competitive advantages.

Packaging Design is a Category Way of Brand Communication

Packaging design is a kind of brand communication, packaging design should have the unique image characteristics of the brand. The layout style of the back design of the package must be able to show the unified picture characteristics of the package design and the overall design style, and can show its unique personality characteristics. Unique personality characteristics, can mobilize consumer attention and awareness, enhance the brand's promotional efforts. The use of graphics, color and text in product packaging should be based on the classification and positioning of products, such as the difference between male products and female products. The packaging style of male products is mostly characterized by low lightness and low purity in color. The graphic block surface is hale and hearty, and the characters are commonly used in bold type, variety type and other fonts. The packaging of women's products is bright and bright in color, with more soft lines and graphics, and text choices such as fine black, song style, fine circle, etc. Different industry categories of packaging style performance is not the same, such as science and technology products packaging, the picture style is calm and concise, with the enterprise visual image VIS unified; food products packaging, its style is active, bright colors, text graphics heavy decorative sense.

Why do goods need packaging?

There are several reasons why goods need to be packaged. First of all, packaging can protect the goods from external damage and damage, such as collision, extrusion, etc. during transportation. Secondly, packaging can extend the shelf life of the goods and keep the freshness and quality of the goods to meet the needs of consumers. In addition, packaging can also increase the added value and attractiveness of goods, making them more competitive in a highly competitive market. Packaging can also provide relevant information about the product, including instructions for use, ingredients, production date, etc., so that consumers can better understand and trust the product. Finally, good packaging design can help build brand image and consumer purchase decisions, thereby promoting sales and market share growth. To sum up, packaging plays a vital role in commodities.

What are the packaging design considerations?

Packaging pattern The configuration of the product pictures, text and background in the packaging pattern must be centered on attracting the attention of customers and directly promote the brand. The stimulation of packaging patterns to customers is more specific, stronger and more convincing than the brand name, and is often accompanied by the purchase behavior of the effect. It is designed to follow the basic principles: 1. The form and content should be the same as before, and the details should be clear. You can know the goods themselves by looking at the packaging. 2, to fully display the goods. This is mainly in two ways, one is to use vivid color photos to represent the true reproduction of goods. This is the most popular in food packaging, such as chocolate, candy, food cans, etc., realistic color photos will color, taste, type of performance is mouth-watering; the second is to directly display the goods themselves. Transparent packaging, open window packaging in food, textiles, light industrial products is very popular. 3, there should be specific and detailed text description. There are also specific instructions on the raw materials, preparation, efficacy, use and maintenance of the product on the packaging pattern, and if necessary, it should be accompanied by a concise schematic diagram. 4, to emphasize the image color of goods. Not only transparent packaging or color photos to fully express the inherent color of the goods themselves, but more use of the image tone to reflect the large categories of goods, so that consumers produce similar signals to reflect the same cognitive reflection, quickly by color to determine the contents of the packaging. 5. The "XX family" type of packaging should focus on the main exhibition and sales surface of the packaging. Where an enterprise produces or produces goods with the same brand trademark, regardless of variety, specification, packaging size, shape, packaging shape and pattern design, all adopt the same pattern, or even the same color tone, giving people a unified impression, so that customers can know which brand the product is.

Food packaging design should pay attention to several points!

Different products need different packaging products, which is a property of packaging products, and the same is true for food packaging design, which has the characteristics of uniqueness. Regardless of the uniqueness of the packaging design of any product, it is applicable to every food manufacturer. In food enterprises, food packaging design will affect the consumer's perception of the product, so we must pay attention to this point. As an important branch of product design, packaging design has always been an area of great concern in the industry. What details should food packaging design pay attention? The first packaging design pay attention to the connotation of expression It is mainly manifested in the appeal of packaging, the interest of the picture, and the organic combination of product image and culture. In addition, the exquisite packaging is also an indispensable important factor for good packaging, mainly including: first, the exquisite color, second, the exquisite pattern design, and third, the exquisite packaging production. In a word, the design of packaging should focus on a theme, start from the whole, think from the big picture, conform to the principles of simplicity, personality and beauty, and conform to the characteristics and consumption of commodities. In the design of food packaging, it is best to be able to maximize the characteristics of food through the joint application of different design methods, so that consumers can be interested in this food, thereby increasing the desire to buy products, only in this way Can help food companies do a good job of product promotion, give full play to the effectiveness of food packaging products. Second packaging design pay attention to color The impression of color is particularly strong, so as a designer, you must know how to communicate with color, understand them, and express his design ideas through color. As an important component of design, color is also used to convey certain information about product functions. More than 80% of the information comes from vision. If the designer's grasp and application of packaging color can directly reflect some characteristics of the inner goods, this kind of goods is likely to become the first choice of buyers. According to the inherent color of goods or the attributes of goods, the use of visual color is an important means of design color. Such as cake snacks and other food packaging multi-use, tea, coffee, whiskey, beer and other beverages multi-use brown, lemon shampoo food packaging design into lemon yellow. These use of the color of the product itself in the packaging color reproduction, is the most can give people the same kind of association, so that the inner goods have a basic concept of the impression. Of course, there are also phenomena that do the opposite. Some design experts boldly use color contrast to achieve better and more strange effects, but if the discretion is not well mastered, it will backfire.

4-step dismantling of brand logo design

Logo is the first business card of the enterprise, the primary role is to improve brand recognition, to help enterprises to negotiate business. Logo is also a high degree of condensation of enterprise spirit and values, increasing the cohesion of employees. Logo design has always been a matter that may be entangled on both sides. On the one hand, the customer felt: I made what I wanted very clear, and how I designed it still felt wrong. On the other hand, the designer thinks: I have designed everything the customer said. What is wrong with the feeling? Actor Zhao Youting's public welfare project needs to design a rabbit's IP. After four years, 60 or 70 drafts were lost, and finally the first draft was chosen. Photo from the network. Repeated communication and repeated modifications, such cooperation is inefficient and painful. Then how can we design the logo that both parties are satisfied with -- "one draft passed", and let the logo play its due role? Today, combining with the successful practical cases, Yi Qixuan uses four methods to disassemble the logo design of "one draft passed. First of all, to clear two ideas: 1. Commercial design is not art design, not just for good-looking, nor for winning awards, but to create commercial value as much as possible. On this basis, the pursuit of good-looking. 2. As Nobel Prize winner Daniel Kahneman expressed, the creativity that burst out in a flash is only temporary, unstable and unreliable, and only systematic and logical thinking can be sustainable. After clarifying these two concepts, we dismantled them step by step: how was the logo written in the first draft born. Logo is the presentation form of brand positioning and strategy, and the communication of brand image. If you don't find the right position, your efforts will be in vain. A logo that lacks positioning and strategic analysis is a logo without a soul. 01 Understand the customer's business logic The core image conveyed by the brand through the logo is not something decided by the head. This is based on accurate and profound user insights. Before studying the customer's business in depth, you can't give any opinions, let alone draw any conclusions. ① What business is the customer running? What business is the customer doing? Even the customer's business logic is not clear, the next analysis is useless. Understanding the customer's business model is the first step in research and analysis. ② Who is the customer's target customer? Know yourself and know the enemy. Only when you know where the target is can you exert your power accurately.

New printing technology "nano printing" gradually out of traditional printing

In recent years, a new type of printing technology "nano printing" gradually eliminated the traditional printing, because nano printing abandoned the traditional photosensitive imaging ideas, without black box operation and plate making process is simple, not only to eliminate the pollution of the environment, and greatly improve the quality of graphics and text. The Institute of Commodity Digital Research of Peking University recently released a research report: According to test reports from Japan, South Korea, Southeast Asia, Hong Kong, China, and Mainland China, consumers are generally inclined to accept nano-printing, a pollution-free and beautiful packaging and printing technology. Among the samples of some companies using nano-printing packaging and traditional printing packaging, the sales volume in 6 months is compared.

Food packaging safety led

The close relationship between food packaging and food has long been known. Food packaging is like food "protective clothing", not only has the function of carrying and protecting food, but also has the function of facilitating food storage, transportation and promoting sales. At the same time, with the continuous improvement of people's living standards, food safety issues have gradually become the focus of attention, which also puts forward higher requirements for the safety of food packaging, making food packaging enterprises always put safety in the first place in the design, function realization and safety testing of food packaging. Food packaging design should have innovative design concepts, reasonable according to the positioning of consumers.