What are the packaging design considerations?

Time of publication:

2020-08-20

Packaging pattern The configuration of the product pictures, text and background in the packaging pattern must be centered on attracting the attention of customers and directly promote the brand. The stimulation of packaging patterns to customers is more specific, stronger and more convincing than the brand name, and is often accompanied by the purchase behavior of the effect. It is designed to follow the basic principles: 1. The form and content should be the same as before, and the details should be clear. You can know the goods themselves by looking at the packaging. 2, to fully display the goods. This is mainly in two ways, one is to use vivid color photos to represent the true reproduction of goods. This is the most popular in food packaging, such as chocolate, candy, food cans, etc., realistic color photos will color, taste, type of performance is mouth-watering; the second is to directly display the goods themselves. Transparent packaging, open window packaging in food, textiles, light industrial products is very popular. 3, there should be specific and detailed text description. There are also specific instructions on the raw materials, preparation, efficacy, use and maintenance of the product on the packaging pattern, and if necessary, it should be accompanied by a concise schematic diagram. 4, to emphasize the image color of goods. Not only transparent packaging or color photos to fully express the inherent color of the goods themselves, but more use of the image tone to reflect the large categories of goods, so that consumers produce similar signals to reflect the same cognitive reflection, quickly by color to determine the contents of the packaging. 5. The "XX family" type of packaging should focus on the main exhibition and sales surface of the packaging. Where an enterprise produces or produces goods with the same brand trademark, regardless of variety, specification, packaging size, shape, packaging shape and pattern design, all adopt the same pattern, or even the same color tone, giving people a unified impression, so that customers can know which brand the product is.

Packaging pattern

The configuration of the product pictures, text and background in the packaging pattern must be centered on attracting the attention of customers and directly promote the brand. The stimulation of packaging patterns to customers is more specific, stronger and more convincing than the brand name, and is often accompanied by the purchase behavior of the effect. It is designed to follow the basic principles:

1. The form and content should be the same as before, and the details should be clear. You can know the goods themselves by looking at the packaging.

2, to fully display the goods. This is mainly in two ways, one is to use vivid color photos to represent the true reproduction of goods. This is the most popular in food packaging, such as chocolate, candy, food cans, etc., realistic color photos will color, taste, type of performance is mouth-watering; the second is to directly display the goods themselves. Transparent packaging, open window packaging in food, textiles, light industrial products is very popular.

3, there should be specific and detailed text description. There are also specific instructions on the raw materials, preparation, efficacy, use and maintenance of the product on the packaging pattern, and if necessary, it should be accompanied by a concise schematic diagram.

4, to emphasize the image color of goods. Not only transparent packaging or color photos to fully express the inherent color of the goods themselves, but more use of the image tone to reflect the large categories of goods, so that consumers produce similar signals to reflect the same cognitive reflection, quickly by color to determine the contents of the packaging.

5. The "XX family" type of packaging should focus on the main exhibition and sales surface of the packaging. Where an enterprise produces or produces goods with the same brand trademark, regardless of variety, specification, packaging size, shape, packaging shape and pattern design, all adopt the same pattern, or even the same color tone, giving people a unified impression, so that customers can know which brand the product is.

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