What is Packaging Design

Packaging design refers to the product packaging appearance, shape, material, color, font and other aspects of the design, in order to achieve beautiful, comfortable, easy to use and identification purposes. It is not only a function of product protection and packaging, but also a way of brand image communication. In packaging design, designers need to consider many factors, such as product characteristics, audience groups, market trends, etc. Designers also need to understand the characteristics of various packaging materials in order to choose the most suitable materials to protect the product and ensure that the packaging meets the concept of sustainable development. The importance of packaging design is that it can arouse the interest and desire of potential consumers through sensory stimulation such as vision and touch. Good packaging design can bring higher value to the product and win the trust and loyalty of consumers. In addition, the image of the brand can also be conveyed through packaging design, thereby improving the brand's visibility and reputation. In the modern business environment, packaging design has become an important competitive advantage. Through continuous innovation and improvement, enterprises can better meet the needs and expectations of consumers, and promote product sales and market share growth. Therefore, packaging design has become an indispensable part of modern enterprises. In short, packaging design is a vital part of product marketing. It can improve product value and brand image through sensory stimulation such as vision and touch, and help companies win market competitive advantages.

Packaging Design is a Category Way of Brand Communication

Packaging design is a kind of brand communication, packaging design should have the unique image characteristics of the brand. The layout style of the back design of the package must be able to show the unified picture characteristics of the package design and the overall design style, and can show its unique personality characteristics. Unique personality characteristics, can mobilize consumer attention and awareness, enhance the brand's promotional efforts. The use of graphics, color and text in product packaging should be based on the classification and positioning of products, such as the difference between male products and female products. The packaging style of male products is mostly characterized by low lightness and low purity in color. The graphic block surface is hale and hearty, and the characters are commonly used in bold type, variety type and other fonts. The packaging of women's products is bright and bright in color, with more soft lines and graphics, and text choices such as fine black, song style, fine circle, etc. Different industry categories of packaging style performance is not the same, such as science and technology products packaging, the picture style is calm and concise, with the enterprise visual image VIS unified; food products packaging, its style is active, bright colors, text graphics heavy decorative sense.

Why do goods need packaging?

There are several reasons why goods need to be packaged. First of all, packaging can protect the goods from external damage and damage, such as collision, extrusion, etc. during transportation. Secondly, packaging can extend the shelf life of the goods and keep the freshness and quality of the goods to meet the needs of consumers. In addition, packaging can also increase the added value and attractiveness of goods, making them more competitive in a highly competitive market. Packaging can also provide relevant information about the product, including instructions for use, ingredients, production date, etc., so that consumers can better understand and trust the product. Finally, good packaging design can help build brand image and consumer purchase decisions, thereby promoting sales and market share growth. To sum up, packaging plays a vital role in commodities.

New printing technology "nano printing" gradually out of traditional printing

In recent years, a new type of printing technology "nano printing" gradually eliminated the traditional printing, because nano printing abandoned the traditional photosensitive imaging ideas, without black box operation and plate making process is simple, not only to eliminate the pollution of the environment, and greatly improve the quality of graphics and text. The Institute of Commodity Digital Research of Peking University recently released a research report: According to test reports from Japan, South Korea, Southeast Asia, Hong Kong, China, and Mainland China, consumers are generally inclined to accept nano-printing, a pollution-free and beautiful packaging and printing technology. Among the samples of some companies using nano-printing packaging and traditional printing packaging, the sales volume in 6 months is compared.

Food packaging safety led

The close relationship between food packaging and food has long been known. Food packaging is like food "protective clothing", not only has the function of carrying and protecting food, but also has the function of facilitating food storage, transportation and promoting sales. At the same time, with the continuous improvement of people's living standards, food safety issues have gradually become the focus of attention, which also puts forward higher requirements for the safety of food packaging, making food packaging enterprises always put safety in the first place in the design, function realization and safety testing of food packaging. Food packaging design should have innovative design concepts, reasonable according to the positioning of consumers.

Common specifications for digital printing

The file format required for digital printing 1. The file required for digital printing must be a page file (finished product bleeding), not a single picture, text block or a core file without white edges. 2. The whole book must be a pdf or ps file, and the page number sequence must be correct, and the file must meet the printing process requirements. Even if there are back white or white pages, these blank pages should be added to the file to avoid the phenomenon of single code on the "left page. 3. The file formats that can be recognized by digital printing (including cover or insert) are: PDF, PS, Tiff, JPEG, EPS and other files.

China leads South Korea in using inkjet printing to produce OLED panels as industry leader

Chinese factory research and development OLED sub-generation technology to overtake the Korean factory, to seize the leading position. The panel war between China and South Korea is in full swing. Chinese manufacturers are stepping up their efforts to develop the next generation OLED production technology-inkjet printing, and intend to surpass Korean factories and gain a leading position. 1 The current mainstream production technology of large OLED panels is white OLED developed by LGD, and inkjet printing is the next generation technology. Many Chinese factories spend money to develop inkjet printing OLED technology, want to skip the white OLED process, directly adopt the next generation technology. At present, Chinese factories can already produce smaller OLED surfaces with inkjet printing.